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When you’re building (ahem, buying) links for your sites, one thing you should consider are site networks. Site networks are simply a group of sites that are owned by the same individual/group/company. They’re not necessarily linked together, and it may actually be beneficial if they’re not linked together.
Why a site network? It’s basically about bang for your buck. You can often find link prices lower on a site network than buying links individually on separately owned sites. The buyer wins because they get a cheaper price and the seller wins because they effectively get more business than individual site link sales. They may be able to solidify buyer loyalty (longer terms sales) and simplify their link sales, too.
One type of network becoming popular is blog networks. With the ease of setting up a blog (even I did it), webmasters can set up multiple blogs fairly quickly, build some backlinks to get page rank and/or traffic, and then start selling blog posts across the whole network. Webmasters are even automating the posting process across the entire network to reduce their time involvement.
There’s a few things to watch out for when buying links on site networks, and Aaron Nimocks actually has a pretty good buying guide for blog networks. Most of Aaron’s points apply for any site network, too. Basically, do your homework - caveat emptor - and avoid duplicate content issues.
Coming up later, I’ll point out a specific site network you can take advantage of…
Thanks to John Chow, who pointed me to the All In One SEO Pack. This Wordpress plugin lets you control the title, description and keywords META tags for every post, as well as separate META tags for your blog homepage. The Wordpress defaults aren’t the best for Search Engine Optimization, so this plugin helps Google understand your blog pages better. If you don’t know what META tags are, you can learn about them in this book. That’s where I learned the basics.
My plugin is installed and running.
I also changed my URLs so that they’re more easy to read. Before I had:
http://www.artifexus.net/?p=9, which humans don’t understand and doesn’t help Google, either. Now, I have:
http://artifexus.net/world-domination-just-pennies-at-a-time-9.htm, which helps us people AND the Google bots.
Emily tells us how to fix it (you should do it before you launch your blog). Go to Options and then Permalinks in your admin panel. You should see the default option selected. You want to select ‘Custom’ and insert the following:
/%postname%-%post_id%.htm
That tells Wordpress to use the name of the post instead of the id number. The id number is tacked on at the end to help wordpress navigate quicker to the page. Once you do that, hit Update Permalink Structure, and you’re good to go. There’s other options, like category/postname, and other steps you need to do to make it work, so make sure you check out the instructions on emily’s post. Thanks, Emily!